Chipotle
A Muy Extra Telenovela
By creating their own telenovela, Chipotle now encourages customers to go even more extra when ordering.
👨🎨 Art Director: Geena Montes-Sabino
✏️ Co-Copywriter: Itzel Rodriguez
📸 Photographer: Alex Pinzon
🎙️ Voiceover Actor: Marcus Cordier
Social: YouTube Trailer
In-Store Posters
Social: Instagram Stories
Limited Edition ‘Muy Extra’ Reusable Cups
Fans can sip alongside the drama with limited edition reusable cups available at Chipotle locations nationwide.
